Bespoke cars boost Rolls-Royce

Rolls-Royce to invest $376 million in UK plant to focus on bespoke cars
British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.
Rolls-Royce Bets Big on Bespoke Cars with $370 Million Expansion
The new investment will expand production capacity for bespoke projects.
Rolls-Royce Expands Manufacturing to Build More Bespoke Cars
Rolls-Royce operates a small network of invite-only private offices where clients can talk with designers and commission their bespoke vehicles. This network of private offices was expanded last year to New York and Seoul, joining existing offices in Dubai, Shanghai and Goodwood.
Rolls-Royce to build bespoke cars for super-rich
Luxury carmaker Rolls-Royce will expand its Goodwood factory and global headquarters to meet the growing demand for bespoke models. It will invest more than £300 million so it can build more highly-customised versions of its cars for its super-rich clientele.
Rolls-Royce Motor Cars CEO says demand is growing for bespoke cars
Chris Brownridge, CEO of Rolls-Royce Motor Cars, discusses the outlook for the British luxury carmaker and says it is seeing growing demand for bespoke models.
Rolls-Royce invests $370M to build more bespoke luxury cars
Rolls-Royce aims to boost profits by enhancing the level of personalization in its cars, rather than increasing production volumes.
Rolls-Royce cars pushes the pedal on customisation
There customisation can be taken to a new, even pricier, level in consultation with the firm’s army of designers. Rolls will say merely that “hundreds” of customers have done so. The ultra-rich may not be feeling the pinch quite as hard as buyers of lowlier luxuries,
British luxury carmaker Rolls-Royce says super rich fueling a demand boom for bespoke models
BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car models in recent months.
Rolls-Royce to invest £300m in UK facility to expand bespoke car production
The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.
Bespoke cars boost Rolls-Royce as it plans £300m expansion of its West Sussex factory
The company delivered 5,712 cars to customers in 2024 - the third highest annual sales figure on record behind 6,032 in 2023 and 6,021 in 2022.
Rolls-Royce to Triple Its Footprint With $370 Million Investment
The investment is over three times more than the company spent to build the current West Sussex plant. On the heels of its third-highest sales year in 2024 (its best was in 2023), Rolls-Royce is adding about 448,
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