Formula 1, Apple announce new US streaming deal
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F1 has announced a landmark agreement with Apple to screen races in the United States. Here's how the deal came together.
Apple TV will stream all F1 racing events ad-free—no add-on pass required—as part of a 5-year, $140 million-a-year agreement.
A "vibrant" rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN signals a new effort for the tech giant to put its imprint on Hollywood.
Apple and Formula One Management on Friday confirmed their new U.S. media rights partnership, as the racing property bets on the cachet of the tech company to keep its growth going as it leaves linear television in the country.
Apple has landed U.S. broadcast rights to Formula 1 in a five-year deal that would help the tech giant bolster its streaming service with one of the country's fastest-growing sports, following the success of its Brad Pitt-starrer "F1: The Movie".
After showcasing its successful approach to covering sports with the MLS Season Pass, Apple TV has picked up another major sporting coup. The brand has just announced a new five-year partnership with Formula One, which will bring the racing franchise to its platform.
Apple and F1 announced their five-year partnership on the Friday of the U.S. Grand Prix weekend, a deal that will begin from 2026 and include amplifying the international motorsport series across multiple Apple platforms,