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Adidas, basketball and Kaleena Smith
Adidas signs first NIL deal with girls' high school basketball player
Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school female basketball player. Smith also represents Adidas' first signing since the brand put Candace Parker in charge of women's basketball.
Kaleena Smith becomes first high school women's basketball player to sign NIL deal with Adidas
Adidas announced Thursday it has signed 16-year-old Kaleena Smith, a five-star recruit from Ontario Christian High School, to its first NIL deal for a high school women's basketball player. Smith becomes the company's first signing under three-time WNBA champion Candace Parker,
Adidas signing high school basketball phenom Kaleena Smith
Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.
Kaleena Smith, California high school basketball phenom, scores NIL deal with adidas
Southern California teen Kaleena Smith became the first women's basketball student-athlete to sign an NIL deal with adidas.
Adidas Signs First High School Women’s Basketball NIL Player
Smith is the first women’s basketball high school NIL athlete, joining a roster of Adidas women’s basketball players including, Chelsea Gray, Kahleah Copper, Aliyah Boston, Aaliyah Edwards, Nneka Ogwumike, Betnijah Laney, Layshia Clarendon, Sophie Cunningham, Erica Wheeler, Zia Cooke, Alysha Clark, and Janiah Barker.
Top High School Sophomore Makes History with adidas NIL Partnership
Now, as President of adidas Women’s Basketball the three-time WNBA champion and two-time MVP has made NIL history with her first athlete signing. This week, adidas announced Class of 2027 top recruit Kaleena Smith of Ontario (Calif.
The Economist
10h
Nike and Adidas are losing their lead in running shoes
The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
7h
5-Star WCBB Prospect Kaleena Smith Lands Historic Adidas NIL Contract at 16 Years Old
Kaleena Smith is just 16 years old, but she is already making history. The highly regarded basketball prospect agreed to a multiyear shoe deal with Adidas ...
4d
Adidas and The Hidden Opponent Partner To Champion Athlete Mental Health
Adidas partners with The Hidden Opponent to promote athlete mental health, launching a supportive apparel line and expanding ...
1d
JJJJound’s New $250 Adidas Collaboration Just Released Early
Like the previous link-up on the Samba, the JJJJound x Adidas Superstar 82 comes at a premium price of $250 (standard ...
brandequity.economictimes.indiatimes
9h
How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Rolling Out
2d
Adidas basketball debuts the Dame 9 ‘Oak Tree’
Los Angeles, CA – Today,
adidas
Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...
Yahoo
1d
Coi Leray Models Adidas in Foot Locker's Step Into Your Gift Holiday Campaign
After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...
ThePrint
15h
adidas and Cult Come Together to Transform Strength Training and Promote Fitness in India
NewsVoir New Delhi [India], November 14: adidas, a global leader in the sporting goods industry, has announced a new ...
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