Jaguar has unveiled a concept car as part of its newly rebranded identity.; Its rebrand stirred controversy for not including any cars — and some argued it was "woke." Jaguar said it would ...

Now, it has to prove all the rebranding controversy was worth it — with a new EV set for 2025. Jaguar debuted a concept car ahead of its all-electric vehicle lineup, seen here in "Miami Pink ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over their woke pink “rebrand”.

Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

While many brands have been chasing heritage aesthetics lately, Jaguar went the other way, and then some. With bold, bright colours and a curvy new wordmark, the rebrand was accused of being ...

Jaguar's rebranding campaign has sparked debate over its new image — and carless promo video. It wants to target a younger, wealthier audience as it transitions to an all-electric future.

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

Jaguar's brand relaunch has been met with controversy. (Photo by Bill Pugliano/Getty Images) ... Jaguar’s rebrand coincides with the company’s committed pivot to electric vehicles.

CINCINNATI (WKRC) - Jaguar announced it was going through a large rebranding in late November, and the first fruit of its labor has already been met with widespread controversy.

Jaguar’s recent rebranding campaign, unveiled alongside its controversial Type 00 concept, was designed to signal a new era for the storied automaker. But behind the scenes, not everyone was on ...

It's being reported in The Telegraph that Jaguar's infamous recent rebrand, in which the core pillars of the British automaker's brand were tossed out and redone, may itself be on the verge of ...