Jaguar's vehicle sales in Europe dropped by an alarming 97.5% year-over-year in April 2025, with just 49 units registered.

Premium Price Tag, Premium Ambitions Jaguar is unapologetically repositioning itself as a super luxury brand, and the four-door GT will reflect that.

In its rebranding, Jaguar tries to speak a progressive language of luxury but it got lost in translation.

Jaguar’s entire 2025 model range consists only of the F-Pace SUV; the F-Pace, E-Pace, and XF have been discontinued. But new Jaguar EVs are coming soon.

Luxury carmaker Jaguar has defended a rebrand that drew widespread criticism on social media this week. The company, part of Tata Motors-owned group Jaguar Land Rover, released a new logo that saw ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big problem the automaker still faces?

Love’s Steve Pearce is no stranger to luxury clients or Jaguar, which he worked with for eight years. Legacy could only take it so far; now, it needs a new foundation to crack the global market.

It's no mystery that Jaguar's been on the struggle bus for years, failing to gain a considerable amount of market share against its arch luxury rivals from Germany and Japan, despite making ...

2026 Jaguar Type 01: Everything We Know About The $130,000 Electric Sedan The production model will be launched next year, with the brand's "exuberant" styling language and the latest EV tech ...