How a one dollar offer drives The Boston Globe’s subscription …
WEBMar 17, 2022 · With subscription growth slowing, The Boston Globe decided to try an experiment in 2018. The Globe, which has long believed its product was worth $1 a day, began charging that rate in 2015. It also decided it would try to accelerate subscriber growth with a bargain introductory offer. In the first few days after making the one dollar ...
Evaluating YouTube's editorial standards and content moderation …
WEBJul 21, 2020 · YouTube’s policies vary, with little explanation, in dealing with content that violate their standards and practices around sexual content, violence, harassment, hate speech, or misinformation. Actions include content demonetization, removal of individual videos, or the suspension of entire accounts. They might also place videos behind age ...
Get to know Gen Z's media habits - Digital Content Next
WEBSep 14, 2021 · Already, according to a McKinsey analysis, Gen Z accounts for 40% of global consumers while a Barkley US report estimated that they hold $143 billion in spending power. To gain insight into this generation, Digital Content Next (DCN) commissioned Seidmon Associates to research Gen Z’s attitudes, values, and behavior regarding digital content.
2023 DCN Next: Summit - Digital Content Next
WEBThe DCN Next: Summit is an exclusive gathering of executives from Digital Content Next's member companies and select invited guests. These leaders and innovators from the world's most trusted, premium media companies come together to learn from each other and insight-packed speakers. No other media event offers this mix of high-level views on the issues that help to advance the future of media ...
6 ways to increase the public’s trust in journalism
WEBAug 15, 2018 · 1. Authenticity. Participants said they tend to trust people in their personal lives who don’t rush to judgment and are comfortable saying what they don’t know. They want to see the same characteristics in news organizations. However, this meant different things to different people.
To understand where the cookie is headed, let’s look at its history
WEBNov 16, 2020 · The cookie was created in June 1994 by Lou Montulli. He was a programmer working at what would become Netscape Communications Corp., best known for its once-dominant web browser. Montulli was working on an e-commerce app for Netscape client MCI, which had effectively asked for a …
Understanding the role of relevance for the news audience
WEBFeb 27, 2019 · The research evaluates the ways in which people are drawn to news, how it helps them make sense of their lives, and shapes their views of the world. Relevance is a key driver in consumer decision-making on news content. Ultimately, perceived relevance determines whether consumers end up engaging with a particular news story.
Countering the revenue loss caused by ad blockers
WEBAug 12, 2020 · In this case, the revenue loss can be calculated as (28/100)* (5000000*2.8*3/1000) = $35,280/month or $423,360/year. (Here’s an adblock recovery calculator we designed to make this easier.) It’s important to note that revenue loss due to ad blockers grows in direct proportion to traffic. So, it …
Digital media behaviors between older and younger generations …
WEBFeb 21, 2022 · Some differences between generations seem irrefutable while others seem little more than the function of age and maturity. Without doubt, we have observed the many impacts of digital transformation on Millennials and Gen Z. Yet, while the rise of digital ubiquity is certainly one of the most profound impacts on culture (and certainly media usage), we also saw the pandemic accelerate and impact ...
8 ways media companies can diversify revenue - Digital Content …
WEBNov 23, 2020 · Traditionally, many media companies earned the bulk of their revenue from display advertising. But as the pandemic continues, media companies face an increased need to explore more innovative models of monetizing their content. Here are several ways media businesses can generate new revenue streams: 1. Data. Data is …
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