Inside Ocean City’s New Branding, ‘Somewhere to Smile About’
WEBDec 15, 2022 · Tom Perlozzo, director of tourism and business development, presenting the new branding at the Ocean City Performing Arts Center. With a simple slogan, logo and the letters “OC,” Perlozzo, wearing a colorful suit decked out in the new brand, said it reflects the town’s message of carefree fun.
Ocean City reveals long-anticipated new brand
WEBNov 3, 2022 · Ocean City reveals long-anticipated new brand. Tom Perlozzo, the city’s director of tourism and business development, wears a custom made suit covered with the resort’s new marketing logo to promote the brand at an unveiling ceremony for stakeholders on Oct. 27 at the Performing Arts Center.
Ocean City continues teasing new brand, full reveal set for spring
WEBJan 12, 2023 · From a ribbon around M&T Bank Stadium during a Baltimore Ravens Monday Night Football game to a billboard in Times Square seen during a recent New Year’s Eve celebration, the resort’s new winky yellow and blue OC smiley face logo has been teased in various locations for all to see.
Ocean City officially activates new brand - oceancitytoday.com
WEBMay 4, 2023 · BVK staff first unveiled the new winky OC smiley face logo — which has received mixed reviews — and the “Somewhere to Smile About” tagline in November. Both have been plastered on marketing materials and in prominent places all over Ocean City and in tourist feeder markets.
The Official Travel Resource for Ocean City, MD
WEBGet ready to fall in love with Ocean City, Maryland! Where your backdrop is 10 miles of beautiful, clean beaches wedged between the quaint Assawoman Bay overlooking every evening’s sunset. As summer heats up, our beloved beach town dethaws and comes alive with vibrant energy.
Resort Officials, Ad Firm Reveal Rebranding Campaign - News Ocean City …
WEBNov 1, 2022 · The new slogan is “Ocean City: Somewhere To Smile About,” and the new logo is a simple but effective smiley face with the letter “O” for one eye and the letter “C” as the other eye ...
Ocean City Officials Launch ‘Somewhere To Smile About’ …
WEBMay 4, 2023 · In November, BVK rolled out the town’s new slogan, Somewhere To Smile About, as well as a new smile logo reminiscent of the popular smiley face icon of the 1970s. And this week, Ocean City ...
A Year in Pictures – Ocean City Md - OceanCity.com
WEBDec 26, 2023 · From heart-stopping concerts to mouth-watering food fests, there was never a dull moment in 2023. And if that’s not enough to make you go “Wow,” our photos will transport you to the stunning beaches and breathtaking views that make Ocean City Md a true gem. So sit back, relax, and let’s reminisce about the good times!
Officials fully embraced the new OC... - Ocean City Today - Facebook
WEBMay 4, 2023 · Attendees gathered May 3 for a ceremony to officially celebrate the "activation" of Ocean City's new brand after months of teasing the logo and tagline.
WEBDive into style with Ocean City’s latest splash: introducing our all-new Smile Shop! Whether you’re strolling the boardwalk or catching waves, deck yourself out in our exclusive apparel featuring the iconic Ocean City logo. Head to oceancitysmileshop.com and gear up for a shore-side Summer today!